SOCIAL MEDIA FOR CREATIVES
HELPMANN ACADEMY ACTIVATE SEMINAR SERIES
Join Alicia Wakeling, Head of Marketing at Freerange Future to learn how to use social media to your advantage while building your creative business.
It might not come naturally to everyone but there’s no denying that being on social media as an artist is a must-do. It helps you to be discoverable, make local and international connections and develop audience relationships.
We’ve mostly found ourselves with a little more spare time usual in these strange COVID-19 times, so why not use this time to enhance and plan out your social media presence?
This workshop will help motivate you to do just that. We’ll explore:
- A snapshot of the latest insights and trends in social
- Platform-specific techniques for Facebook and Instagram
- Understanding your audiences
- Creating an effective content mix
- Using a social media plan
- Opportunities in advertising
- Helpful tools and metrics
Alicia is the Head of Marketing at Freerange Future; a creative, marketing and digital agency working with non-profit organisations and the arts. She’s worked on both brand and agency side with sole traders, global brands and everything in between. Alicia has spent the past 5 years specialising in digital marketing and incorporating online platforms into holistic marketing strategies.
Helpmann Academy is proud to introduce our Activate Professional Development Seminar Series.
The series aims to empower emerging visual and performing artists with practical knowledge to help build and sustain a successful creative career.
The Activate Seminar Series will present guest artists, specialists and panels covering a range of topics such as contract and intellectual property law, income and funding options, marketing and publicity, and more.