Social Media for Creatives
Helpmann Academy Activate Seminar Series
Join Alicia Wakeling, Head of Marketing at Freerange Future to learn how to use social media to your advantage while building your creative business.
It might not come naturally to everyone but there’s no denying that being on social media as an artist is a must-do. It helps you to be discoverable, make local and international connections and develop audience relationships.
But which channels? What to post? How many hashtags? To pay for advertising or to not pay for advertising? We’ll answer these questions and more at this session on strategic social media for artists, so you’ll walk away ready to take your social media to the next level.
In this interactive workshop we’ll explore:
- A snapshot of the latest insights and trends in social
- Platform-specific techniques for Facebook and Instagram
- Understanding your audiences
- Creating an effective content mix
- Using a social media plan
- Opportunities in advertising
- Helpful tools and metrics
Alicia is the Head of Marketing at Freerange Future; a creative, marketing and digital agency working with non-profit organisations and the arts. She’s worked on both brand and agency side with sole traders, global brands and everything in between. Alicia has spent the past 5 years specialising in digital marketing and incorporating online platforms into holistic marketing strategies.
Presented in partnership with the City of Adelaide
Helpmann Academy is proud to introduce our Activate Professional Development Seminar Series.
The series aims to empower emerging visual and performing artists with practical knowledge to help build and sustain a successful creative career.
The Activate Seminar Series will present guest artists, specialists and panels covering a range of topics such as contract and intellectual property law, income and funding options, marketing and publicity, and more.