Social Media for Creatives Workshop


Join Alicia Wakeling, Head of Marketing at Freerange Future to learn how to use social media to your advantage while building your creative practice and business.

Whether you are fan or not of social media, we can all agree that it is an exceptionally powerful marketing tool for emerging creatives and artists. Self-promotion on social media, might not come naturally to everyone, but having a professional presence, is a way to share your creative practice, help you to be discoverable, make local and international connections and develop audience relationships.

This workshop is designed to motivate you to drive your own social media.

We’ll explore:

  • A snapshot of the latest insights and trends in social media
  • Platform-specific ideas and examples
  • Understanding your audiences
  • Creating an effective content mix

About Alicia Wakeling
Alicia is the Head of Marketing at Freerange Future.
Freerange Future specialise in working with not for profits, the arts and purpose driven businesses. Alicia has worked on both brand and agency side with sole traders, global brands and everything in between. She has spent the past five years specialising in digital marketing and incorporating online platforms into holistic marketing strategies.

About Activate Workshops
Helpmann Academy is proud to run professional development opportunities for emerging creatives. Our 2022 Activate Workshop series aims to empower emerging visual and performing artists with practical knowledge to help build and sustain a successful creative career. The Activate Workshop Series will present guest artists, specialists and panels covering a range of topics such as contract and intellectual property law, income and funding options, marketing, and publicity, and more.


Presented by

WHEN: Wednesday 17 August 2022, 5:00pm – 6:00pm

WHERE: Online via Zoom – access link to be sent one day prior.

WHO: This webinar is designed for emerging creatives who want to use social media to build your creative business.

COST: FREE for eligible emerging creatives – check your eligibility here! If you are no longer eligible you can can still attend, for a fee of $10 which is payable when you book your tickets.