• 2021 Creative Innovator Program Participants
  • A model wears one of Sandra Sok's designs from the 2021 program.

Have an idea for a creative enterprise?

Perhaps you already have a product or service but need help to develop it into a viable business? Let’s get started!

The Helpmann Academy Creative Innovator Program is an exciting new opportunity that will help you turn your idea for a product or service into a profitable creative enterprise.

The program is open to individual creatives or small groups with either an existing project or a burgeoning idea. You’ll receive training and support in a creative, nurturing environment and have the chance to pitch for up to $20,000 cash funding.

“The Creative Innovator Program is an incredible initiative and was such a unique and valuable experience for me as a music producer and creative entrepreneur. Despite my years of study and experience in the creative industry, there were gaps in my knowledge regarding starting, managing, and growing a successful business. This opportunity was one full of education and support and has equipped me with the knowledge that I need to take the next step forward in my career. It was so freaking special and excellent!”
Emily Bettison, 2021 participant

Over a 6-month period you will take part in a tailored program designed to develop your business model and entrepreneurial mindset. You’ll receive skills development and mentoring in key areas such as:

  • The feasibility of your product or service
  • Business planning – strategy and budgeting
  • Networking and audience development
  • Pitching and presentation
  • Branding and marketing
  • Goal setting and evaluation


  • Mentoring
    You’ll be matched one-on-one with an established arts practice mentor, specifically chosen to suit your practice. They’ll provide individual encouragement and advice to support you through the program. You’ll also receive comprehensive support from the Helpmann Academy.
  • Workshops and masterclasses
    You’ll attend workshops and masterclasses delivered by leading business professionals in the areas of entrepreneurship, strategic planning, finance, legal, marketing and branding, and funding.
  • Industry Experts
    You’ll have access to a pool of industry experts and business advisors.
  • Workspace
    You’ll get a workspace in a co-working environment with access to meeting spaces, kitchen and Wi-Fi.
  • Funding and pitching opportunities
    On completion of the program you will receive seed funding of $2,000, plus an opportunity to pitch your enterprise for further core funding of up to $20,000 (total) to help accelerate your idea to market.
  • Group networking
    Network with other program participants and industry leaders to receive feedback and support and develop your contacts.


At the end of this program you’ll have:

  • An increased capacity to thrive in the (post) COVID-19 world
  • Confidence in your own ability to create and sustain a creative business
  • A network of supportive creative and corporate connections from across a broad range of sectors
  • A comprehensive plan that will support your enterprise moving beyond the program
  • A developed understanding of your target market and innovative ways to reach them
  • A developed brand and professional pitch
  • An in‐depth understanding of the varying aspects of building and growing a small business


Emerging creatives who are graduates from an eligible program at one of Helpmann Academy’s partner institutions.

We’re looking for creatives working in the following fields:

  • Fashion
  • Animation/game design
  • Film and Media
  • Visual arts and design
  • Theatre and dance
  • Music

For more information see the information for applicants, or contact Helpmann Academy at [email protected]




2021 Program Participants



Arts South Australia
Creative Partnerships Australia
Macquarie Foundation
Thyne Reid Foundation
K&S Langley Fund
Nunn Dimos Foundation
Lang Foundation
Amanda Harkness
Georgie Taylor